Essays written by Gavin Morrice
Book review: Double Your Profits: In Six Months or Less
I recently finished reading Double Your Profits: In Six Months or Less, by Bob Fifer. Usually, I stay well away from books with such a gimmicky, hucksterish title. But two people recommended this book to me (separately), both of whom I respect as professionals with a wealth of experience in many areas of business and commerce. So, I decided to give Double Your Profits a chance, and I was not disappointed.